How do I use the UTM Link Builder?

Enter your destination website URL. Add the campaign source (e.g., google, newsletter, facebook). Add the campaign medium (e.g., cpc, email, social). Add the campaign name (e.g., spring_sale). Optionally add term and content parameters. Click Generate.

Is the UTM Link Builder free?

Yes, the UTM Link Builder is completely free. It runs entirely in your browser with no signup, no download, and no data sent to any server.

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generator

UTM Link Builder

Build UTM-tagged URLs for campaign tracking. Add source, medium, campaign, term, and content parameters with link history.

utm link builderutm generatorcampaign url builderutm parameters

UTM Link Builder

Build UTM-tagged URLs for campaign tracking. Add source, medium, campaign, term, and content parameters.

Website URL *

Campaign Source * (e.g. google, newsletter, facebook)

Campaign Medium * (e.g. cpc, email, social)

Campaign Name * (e.g. spring_sale, product_launch)

Campaign Term (optional, paid keyword)

Campaign Content (optional, ad variation)

How to use

How to Use the UTM Link Builder

1 Enter your destination website URL.
2 Add the campaign source (e.g., google, newsletter, facebook).
3 Add the campaign medium (e.g., cpc, email, social).
4 Add the campaign name (e.g., spring_sale).
5 Optionally add term and content parameters. Click Generate.

UTM parameters are tags added to URLs that help you track the effectiveness of marketing campaigns in Google Analytics. When someone clicks a UTM-tagged link, the parameters are sent to Analytics so you can see which campaigns, sources, and mediums drive the most traffic and conversions.

The five UTM parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid keyword), and utm_content (ad variation). Source, medium, and campaign are required. Use consistent naming conventions across campaigns for clean reporting.

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